Amex Safekey

4/12/2022by admin

Welcome to American Express® Middle East Merchant Services

The American Express SafeKey® programme ('SafeKey') is a Payer Authentication service that adds an extra layer of security when a participating Cardmember shops online. SafeKey reduces unauthorised online use before it happens by validating the Cardmember’s identity. American Express SafeKey is an authentication service which helps prevent unauthorized use of the American Express card online. All Amex transactions will be processed with Safekey and consumers will subsequently be redirected to a 3D verification page. It requests the consumer to confirm his/her identity with an additional authentication step. SafeKey is American Express’ version of a 3D Secure authentication tool that protects both the Amex cardholder and the merchant to avoid unauthorized Amex transactions performed online. Cardholders are automatically enrolled in the Amex SafeKey program with no additional action required on their part. American Express SafeKey 2.0 is a security solution that leverages the global industry standa rd, EMV® 3-D Secure, to detect and reduce online fraud— providing an extra layer of security when consumers shop through web browsers or in-app.


Preparing your business to accept American Express Cards couldn't be simpler.


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Test your terminal

Before your first transaction, make sure your terminal is ready to accept American Express Cards.

Let Cardmembers know you accept
American Express

Order complementary signages and other branding to let customers know your business now welcomes American Express Cards.

Order nowAmexRegister your Merchant Account online

Manage your Merchant Account, view payments and respond quickly to disputes, and more.

RegisterAmex safekey faq
Preparing your business to accept American Express Cards couldn't be simpler
Ecommerce

Working with you to understand your business requirements so you can start accepting American Express Cards across multiple channels including Website, Mobile App, Interactive voice response (IVR), Mail Order/Telephone Order (MOTO), and Kiosk.

Ease of integration

After the Merchant Agreement form has been signed, we will inform your payment gateway provider or acquiring bank to configure American Express.

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Point of Sale Terminal

Welcoming American Express Card on your point of sale terminal is easy; once the merchant agreement form is signed. We will inform your point of sale terminal provider to configure your existing terminal; so you should be ready to accept our Cards.
If your point of sale terminal has changed or if you have changed your banking relationship, please notify your American Express Merchant Relationship Manager to re-configure your terminal.

SafeKey

As online shopping grows increasingly prevalent, so do concerns about fraudulent transactions. Online fraud can affect your business in a number of ways, such as lost sales, harm to your brand, and liability for fraud costs.
Our objective is to detect and reduce online fraud by adding an extra layer of security when Cardmembers shop online. American Express SafeKey® is an online fraud prevention solution designed to help protect Merchants and Cardmembers using existing 3-D Secure® technology.

You might take card payments from customers in a number ways: in person, online, over the phone or by mail order.

It's important that you and your employees can recognise an American Express Card when presented with one. Even though there are several different types of Card, each one has the following security features:

  • Card account numbers begin with '34' or '37' and consist of 15 digits in a four-six-five formation. The digits are embossed.
  • Card Identifier Digits (CID) is a four-digit security code printed on the front of the Card, above the account number.

Follow the correct procedures for accepting the Card

For all In Person Charges, the Card must be presented and you must follow the Card acceptance steps outlined in your Terms and Conditions for Card Acceptance; and obtain an authorisation.

You must not accept a Card that is visibly altered or damaged, or presented by anyone other than the Card member (Cards are not transferable), and if a transaction is declined, you must notify the Card member immediately.

If you do business online, over the phone or by mail order, you can find procedures for Card Not Present Charges in your Terms and Conditions for Card Acceptance.

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The number of working days before you receive payment will depend on your individual payment plan. Please refer to your Terms and Conditions for Card Acceptance for details. To avoid any delay in receiving your payment, you should follow these guidelines:

  • Transactions submitted after 9pm will be processed on the following working day
  • Transactions submitted on non-working days such as Bank Holidays or weekends will be processed on the next working day. Please remember to exclude Bank Holidays and weekends when calculating when you expect to receive your payment
  • If your point of sale terminal requires manual reconciliation, please ensure this is completed correctly otherwise payment may be subject to delay
  • If you use a third party submission processor and have experienced an unexpected delay in receiving your payment, please check with your processor prior to contacting American Express. Any delay associated with your processor may impact when you receive your payment.

The easiest way to do this is by managing your merchant account online and get notifications when your e-statement is ready to be viewed, however we understand that some merchants prefer to receive paper copies of their statements instead.

Your statement will show the transactions you have submitted to us and the payments we have processed directly into your designated bank account.

Just to remind you, the Discount Rate is the amount we charge your business for accepting the Card which is a which is a percentage of the face amount of the transaction on the Card. This is applied to all payments or purchases made using an American Express Card.

Your Discount Rate can be found in the application form accompanying your Terms and Conditions for Card Acceptance, or alternatively in your agreement confirmation letter where applicable. If you've registered your merchant account online, you'll find your Discount Rate is shown here, and also on paper statements too.

Before your first transaction, test your terminal to make sure it's working properly and you're able to accept American Express Cards.

You will need to complete a test transaction, however this won't affect your end of day reconciliation and we won't credit or debit the amount that you enter.

We have instructions for a range of terminals. Simply locate the one you need, download the PDF, go to the 'test transaction' section and follow the steps. If the test transaction doesn't work you will need to complete the earlier step(s) shown in the guide.

If your terminal isn't listed here or if you need any further help, please call us on 0800 032 7216

In order to view PDF documents, you will need to have the free Adobe Acrobat Reader software installed on your computer, tablet or mobile device.

All of the major card brands offer advanced anti-fraud tools for merchants who are willing to implement them. American Express offers a tool called SafeKey. SafeKey provides an addition layer of protection for online transactions made with an American Express card.

What Exactly is SafeKey?

SafeKey is American Express’ version of a 3D Secure authentication tool that protects both the Amex cardholder and the merchant to avoid unauthorized Amex transactions performed online. Cardholders are automatically enrolled in the Amex SafeKey program with no additional action required on their part. When making an online purchase with a participating merchant, the cardholder /purchaser may be asked to provide a one-time use code that they receive by email or on their phone. Obviously Amex has their email address and cell phone numbers so this information is provided to them in a matter of seconds. These one-time use codes are valid for 10 minutes. If the transaction is not completed immediately, they will need to start over. Also, if the “real” cardholder receives an email or text notifying them of a code that they did not request, the cardholder is tipped off that someone is trying to use their card.

SafeKey 2.0

American Express SafeKey 2.0 will offers support on non-browser shopping sites such as in-app payments through smartphones and can support biometric payment authentication. Businesses that currently use SafeKey in it’s original version will need to upgrade if they wish to use SafeKey 2.0. Businesses that don’t currently use SafeKey should implement it if you conduct online transactions.

How Does It Work?

On its website, American Express details the process for a cardholder checkout with SafeKey. The customer shops on your website as usual, adding items to their cart. When they are ready to complete the transaction, the customer proceeds to your checkout page and enters their card details. If the transaction requires the customer to enter a one-time code, the SafeKey one-time code window will appear, advising the customer that they have been sent a code and prompting them to enter it to complete the purchase. Please note that not all Amex transactions will require a one-time use code, and that SafeKey doesn’t work with all types of Amex cards. It’s a good idea to utilize SafeKey as one of several anti-fraud tools, not the only one. SafeKey works in conjunction with popular fraud prevention tools such as the AVS (Address Verification System).

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Benefits of Implementing SafeKey

One of the primary benefits of SafeKey is that liability for chargebacks will shift to the issuer and not you if a customer initiates a chargeback on a transaction that was approved with the proper use of SafeKey. Additionally, SafeKey may allow you to serve higher risk markets (such as international customers) while limiting your own risk. This is important to you since the liability of almost all fraud has been placed on the backs of merchants since October 2015.

Does it cost money to use American Express SafeKey?

Amex Safekey

The service is free for cardholders, but there may be costs to your business for implementation or set up. If you’re considering using SafeKey, contact American Express to ask how to implement SafeKey to your website.

How to Implement Amex SafeKey

To implement American Express SafeKey on your ecommerce site, you’ll need to enroll with American Express and accept the terms and conditions. Once you’ve completed the necessary enrollment form, you’ll get an email from the SafeKey Certification Team with a SafeKey ID and details on the next steps. Amex will work with the acquirer to complete setup and notify you when that process has been completed.

Taking American Express

What Is American Express Safekey

If your business isn’t set up to take American Express, you can start accepting it by contacting Chosen Payments for assistance. Some businesses think that it’s too expensive to accept Amex, but American Express introduced a new pricing model called OptBlue that has potentially lower costs of acceptance. If you think you’re paying too much to process Amex cards call Chosen Payments for a free comparison check – 855-4CHOSEN or visit our website at www.chosenpayments.com

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